When A.D. Jeyaveera Pandian began creating wealth, he confronted to Charitable Contributions to uplift the poorer section and the disadvantaged in the Society. With a passion, lifelong commitment and rich values and principles, the founder has accounted to several social activities.
He founded and promoted educational institutions to empower women and men. He encouraged and guided organic farming at Theni, Tamil Nadu. He established tree bank at Red hills and Nellore. He has contributed to the society in several ways, through his trusts like Natarajan Damayanthi Educational Society /Trust and Kamaraj Memorial Trust - Scholarship for Students, and is still being continued by his successors with his vision in mind. Some of the educational institutions include: